The Secret to Overcoming Objections
by Mike Brooks, Mr. Inside Sales
Most sales reps hate getting objections. Their hearts sink into their stomachs, their palms start to sweat, and they start wondering how they're going to pay the rent. Sound familiar?
When sales reps ask me how they should handle objections, they are often surprised by my answer. I tell them they should never answer objections. When they look at me like I'm crazy, I explain:
"Let's face it - most of the time objections are just smokescreens hiding real objections that your prospect doesn't want to disclose. As soon as you begin answering objections, have you ever found that they have another and yet another?"
"Oh, yeah," they say.
So here's the secret to handling objections:
Instead of answering an objection you must first isolate and question it. Let's take two of the most common ones - "Your price is too high," and "I need to speak with, talk to..."
If your client says, "Your price is too high,” you should respond with:
"I can understand that, and let me ask you a question -- if this price was exactly what you were willing to pay, is this (your product/service, etc.) the solution you would go with today?"
Now that you've isolated the objection you will see if price really is the only objection. Any answer other than 'yes' and price isn't what is stopping your prospect form moving forward (which means you have more work to do to find out what is!)
Same thing with the "I've got to speak to, talk this over with...." objection. You should say:
"I can totally understand that. And _________ let me ask you -- if you did speak with ________ and they said whatever you thought was fine with them, what would your decision be on this today?"
Again, any answer other than 'yes' and that objection is just a stall. Answering it will get you nowhere.
Do you see how this works? The whole point of questioning and isolating the objection first is to uncover what is really holding your prospect back.
And until you find that out, there will be no deal.
So stop answering objections and start isolating them. You will become a much stronger closer, and you'll begin making more sales. Kind of like the Top 20% do!
If you found this article helpful, then you can get 10 more GREAT TECHNIQUES for FREE by downloading my Special Report, “10 Techniques to Instantly Make You a Better Closer.” You can read about this by Clicking Here: and you can get it for FREE by signing up for my FREE weekly Ezine, “The Secrets of the Top 20%” by Subscribing Here.
Mike Brooks, Mr. Inside Sales, offers FREE Closing Scripts, and a FREE audio program designed to help you double your income selling over the phone. He works with business owners and inside sales reps nationwide teaching them the skills, strategies and techniques of top 20% performance. If you want to Close Business like a Top Closer, then Visit Mr Inside Sales
Friday, April 11, 2008
Friday, March 14, 2008
The Key To Building Value
by Mike Brooks, Mr. Inside
You hear it all the time -- if your price is higher than your competition you're told to “build value." You’re instructed to stress the quality, the warranty, the features, etc. But your prospects have heard all that before, haven’t they? Want a better way?
Let’s face it -- prospects will often buy from people they like, know or trust. Your enthusiasm for your product or service is also a big factor in getting your prospects to place an order with you as well. Knowing this, I've often used the following script to not only build value in my product or service, but also to build value in myself. Here's what to say:
If your prospects says, “I can get cheaper," or “Well the XYZ company has something similar or for less money," or anything like that, say:
“You know _________ I'm aware of all the other options for this (product or service) and quite frankly if I thought any of them were better for my clients, I’d be working there and selling them.
“When I got into this industry I did my own research, and I looked for the best company that not only offered the best (product or service) but also delivered the best customer service and follow-up. I chose (your company) because they give my clients the best overall value and the best experience and that means they continue to do business with me and refer new business to me as well.
"If there was a better product or company for you to be doing business with I’d be there and we’d be talking about that. But there isn’t.
“Bottom line -- if you want the best overall value, results and experience with this (your product or service) then do what I do did – choose (your company) – You’ll always be glad you did. Now, do you want to start with the X size order or would the Y size order be better?"
This technique builds value in the most important part of any sales transaction -- you and your belief in your product or service. Use it each time you get the price/competition objection and watch your sales and confidence growth.
If you found this article helpful, then you can get 10 more GREAT TECHNIQUES for FREE by downloading my Special Report, “10 Techniques to Instantly Make You a Better Closer.” You can read about this by clicking here: http://www.mrinsidesales.com/report.htm and you can get it for FREE by signing up for my FREE weekly Ezine, “The Secrets of the Top 20%” by clicking here: http://www.mrinsidesales.com/ezine.htm
Mike Brooks, Mr. Inside Sales, offers FREE Closing Scripts, and a FREE audio program designed to help you double your income selling over the phone. He works with business owners and inside sales reps nationwide teaching them the skills, strategies and techniques of top 20% performance. If you want to Close Business like a Top Closer, then learn how at: http://www.MrInsideSales.com
by Mike Brooks, Mr. Inside
You hear it all the time -- if your price is higher than your competition you're told to “build value." You’re instructed to stress the quality, the warranty, the features, etc. But your prospects have heard all that before, haven’t they? Want a better way?
Let’s face it -- prospects will often buy from people they like, know or trust. Your enthusiasm for your product or service is also a big factor in getting your prospects to place an order with you as well. Knowing this, I've often used the following script to not only build value in my product or service, but also to build value in myself. Here's what to say:
If your prospects says, “I can get cheaper," or “Well the XYZ company has something similar or for less money," or anything like that, say:
“You know _________ I'm aware of all the other options for this (product or service) and quite frankly if I thought any of them were better for my clients, I’d be working there and selling them.
“When I got into this industry I did my own research, and I looked for the best company that not only offered the best (product or service) but also delivered the best customer service and follow-up. I chose (your company) because they give my clients the best overall value and the best experience and that means they continue to do business with me and refer new business to me as well.
"If there was a better product or company for you to be doing business with I’d be there and we’d be talking about that. But there isn’t.
“Bottom line -- if you want the best overall value, results and experience with this (your product or service) then do what I do did – choose (your company) – You’ll always be glad you did. Now, do you want to start with the X size order or would the Y size order be better?"
This technique builds value in the most important part of any sales transaction -- you and your belief in your product or service. Use it each time you get the price/competition objection and watch your sales and confidence growth.
If you found this article helpful, then you can get 10 more GREAT TECHNIQUES for FREE by downloading my Special Report, “10 Techniques to Instantly Make You a Better Closer.” You can read about this by clicking here: http://www.mrinsidesales.com/report.htm and you can get it for FREE by signing up for my FREE weekly Ezine, “The Secrets of the Top 20%” by clicking here: http://www.mrinsidesales.com/ezine.htm
Mike Brooks, Mr. Inside Sales, offers FREE Closing Scripts, and a FREE audio program designed to help you double your income selling over the phone. He works with business owners and inside sales reps nationwide teaching them the skills, strategies and techniques of top 20% performance. If you want to Close Business like a Top Closer, then learn how at: http://www.MrInsideSales.com
Tuesday, January 08, 2008
How To Qualify Warm Leads
by Mike Brooks, Mr. Inside Sales
So many companies these days get their leads from website inquiries, trade shows, Internet advertising, media advertising, etc, and they ask me over and over again: “What's the best way to deal with these kinds of leads?"
Good question. You would think that getting back to a “warm lead" would be easy, but you'd be surprised how many sales reps (80% of them) mishandle these opportunities.
Here are the do’s and don’ts of qualifying warm leads.
#1: DO begin your opening in a welcoming, and assumptive way. Try:
“Hi ______ this is ______ with ________ company. I wanted to thank you for (visiting our web site, stopping by our booth, your interest in) and I wanted to answer any questions you had. What specifically were you interested in?
DON’T be vague:
"Ah, this is ________ getting back with you, I see you went to our web site and I was wondering how I can help you?"
#2: DO be prepared to ask qualifying questions and LISTEN to uncover their specific buying motives. Try:
“What motivated you to take the time to fill out our request form?"
“What specifically were you interested in?"
“What part of our (product/service) appealed to you most?"
“Many of our clients like that we provide X. Is that what you were looking for, too?
DON’T start pitching! 80% of your competition make the critical error of assuming a warm lead is interested in your product or service so they start pitching. Don't go into pitch mode!
#3: DO use a script. The Top 20% understand how important it is to make a connection, stay in control, uncover buying motives, and disqualify the prospects who are just looking. Only a carefully crafted script allows you to do that.
DON’T ad-lib your way through your presentation. 80% of your competition still make the mistake of assuming that a warm lead is a good lead and so they often quickly make appointments, send demos, etc., without properly qualifying. Big mistake! Treat a warm lead like any other and qualify it using a script.
Applying these three rules will vastly improve your success with call-in or warm leads. Incorporate them today and see for yourself – you’ll glad you did!
If you found this article helpful, then you can get 10 more GREAT TECHNIQUES for FREE by downloading my Special Report, “10 Techniques to Instantly Make You a Better Closer.” You can read about this by clicking here: http://www.mrinsidesales.com/report.htm and you can get it for FREE by signing up for my FREE weekly Ezine, “The Secrets of the Top 20%” by clicking here: http://www.mrinsidesales.com/ezine.htm
Mike Brooks, Mr. Inside Sales, offers FREE Closing Scripts, and a FREE audio program designed to help you double your income selling over the phone. He works with business owners and inside sales reps nationwide teaching them the skills, strategies and techniques of top 20% performance. If you want to Close Business like a Top Closer, then learn how at: http://www.MrInsideSales.com
by Mike Brooks, Mr. Inside Sales
So many companies these days get their leads from website inquiries, trade shows, Internet advertising, media advertising, etc, and they ask me over and over again: “What's the best way to deal with these kinds of leads?"
Good question. You would think that getting back to a “warm lead" would be easy, but you'd be surprised how many sales reps (80% of them) mishandle these opportunities.
Here are the do’s and don’ts of qualifying warm leads.
#1: DO begin your opening in a welcoming, and assumptive way. Try:
“Hi ______ this is ______ with ________ company. I wanted to thank you for (visiting our web site, stopping by our booth, your interest in) and I wanted to answer any questions you had. What specifically were you interested in?
DON’T be vague:
"Ah, this is ________ getting back with you, I see you went to our web site and I was wondering how I can help you?"
#2: DO be prepared to ask qualifying questions and LISTEN to uncover their specific buying motives. Try:
“What motivated you to take the time to fill out our request form?"
“What specifically were you interested in?"
“What part of our (product/service) appealed to you most?"
“Many of our clients like that we provide X. Is that what you were looking for, too?
DON’T start pitching! 80% of your competition make the critical error of assuming a warm lead is interested in your product or service so they start pitching. Don't go into pitch mode!
#3: DO use a script. The Top 20% understand how important it is to make a connection, stay in control, uncover buying motives, and disqualify the prospects who are just looking. Only a carefully crafted script allows you to do that.
DON’T ad-lib your way through your presentation. 80% of your competition still make the mistake of assuming that a warm lead is a good lead and so they often quickly make appointments, send demos, etc., without properly qualifying. Big mistake! Treat a warm lead like any other and qualify it using a script.
Applying these three rules will vastly improve your success with call-in or warm leads. Incorporate them today and see for yourself – you’ll glad you did!
If you found this article helpful, then you can get 10 more GREAT TECHNIQUES for FREE by downloading my Special Report, “10 Techniques to Instantly Make You a Better Closer.” You can read about this by clicking here: http://www.mrinsidesales.com/report.htm and you can get it for FREE by signing up for my FREE weekly Ezine, “The Secrets of the Top 20%” by clicking here: http://www.mrinsidesales.com/ezine.htm
Mike Brooks, Mr. Inside Sales, offers FREE Closing Scripts, and a FREE audio program designed to help you double your income selling over the phone. He works with business owners and inside sales reps nationwide teaching them the skills, strategies and techniques of top 20% performance. If you want to Close Business like a Top Closer, then learn how at: http://www.MrInsideSales.com
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